Men's Health breaks advertising record

The UK’s biggest-selling men’s magazine, Men’s Health, claims to have notched up ts highest-ever advertising revenue for a single edition.

Revenue for the November issue, which goes on sale on 3 October, is said to be 13 per cent up year-on-year and beating the previous high set in December 2007.

Advertisers in the magazine, published by Hearst Magazines joint venture Natmag-Rodale, include Prada, Dolce & Gabbana and Chanel.

Menshealth.co.uk claimed an advertising record in September with the site seeing a 78 per cent rise on September 2010, with business from the likes ofUniqlo, Land Rover, Gillette, Star Wars, BMW and Chrysler.

Men’s Health publisher Duncan Chater said: ‘It has been a historic month for Men’s Health and is wonderful to see all of the team’s hard work come to fruition. Our share of luxury business continues to grow as Men’s Health is a proven vehicle for driving sales of premium goods.”

Men’s Health remained the top-selling men’s magazine in the UK in the first half of 2011 with 218,368 sales a month – a drop of 11.1 per cent year on year.

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