Melvyn Bragg: Private equity sale would kill off ITV

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Veteran arts broadcaster Melvyn Bragg has warned a private equity takeover of ITV would kill it off – leaving just a “junk food derelict rump”.

His comments came as ITV posted a 35 per cent slide in profits this week. Its share price has more than halved in the past two years.

“ITV is still in an ancient and redundant straitjacket,” Bragg said in a speech.

“Next year, Google, with scarcely any regulations or investment in British content, is set to overtake ITV in advertising.”

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