The Government is to favour marketing on its own websites and using social media rather than using newspapers, TV and magazines as it announced a 52 per cent cut in marketing spending yesterday.
The move will slash a government marketing and communications spend which stood at £531m for the year to March 2010.
According to the FT, the government has been the single biggest source of advertising for UK media companies over the last two years.
It quotes Mark Lund, chief executive of the Central Office of Information:
‘We anticipate more focus on partnerships with brand owners, media owners and civic groups, as well as increasingly innovative approaches to joining up paid-for and other media channels.”