McCall: We'll cash in on Guardian's US success

Guardian Media Group chief executive Carolyn McCall has signalled her intention to cash in on the popularity of The Guardian’s website in the United States.

Speaking at the World Digital Publishing Conference in London, she said: “There’s an opportunity in America for us, because we have some scale. We already make some money out of the US audience — we have a sales house in America. We are currently reviewing that and may have two sales houses or a small sales team out there.

“We have just appointed editor Mike Kinsley —
he’s gathering a small team of people in the States.”

She said The Guardian was developing a new home page specifically targeting US readers.

The conference also heard that Associated Press has become the fastest growing news brand on the internet, due to its online video news service. It currently claims 9.8 million unique users, up 131 per cent in the first 6 months of this year.

And one of the world’s largest newspapers, Asahi Shimbun in Japan, has revealed that it is attracting new younger readers via a pioneering mobile phone news service.

An executive from the paper revealed that between 1999 and 2006 some 21,000 mobile phone readers had taken out full print edition subscription.

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