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March 10, 2011

Martin Robinson appointed new Shortlist editor

By Press Gazette

NME deputy editor Martin Robinson has been appointed as the new editor of free weekly men’s title Shortlist.

Robinson, who takes up his new role in June, will replace Terri White who is leaving to join Buzz magazine – The Sun’s new Saturday TV magazine – next month.

Shortlist deputy editor Gershon Portnoi will oversee the title in the interim period.

Robinson said: ‘The magazine has been the outstanding publishing success story of recent times, and I’ll be working with the superb team there to make it even better.

‘We’ll be taking the most innovative men’s magazine around, and making it stronger, sharper, and a true multi-platform brand. I can’t wait to get started.”

Robinson joined NME as deputy editor in March last year after working as a freelance writer for titles including FHM, Wired, Shortlist, and NME.

Prior to that he spent six years at Maxim where he held various posts, including features editor.

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The announcement about Robinson’s appointment comes just two weeks after Shortlist founder and chief executive Mike Soutar revealed his company was planning to launch its first international edition in Russia.

Shortlist Media targets a market of young people living in large cities across the UK with its weekly hand-distribution.

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