The Brand Republic division of Haymarket Business Media has announced a series of editorial changes and the scrapping of the “traditional editor role”.
The division, which publishes Marketing, PR Week and Campaign, is to replace existing editor roles with “brand editors”.
The title is designed to reflect “multi-channel role” an editor must now fill, overseeing website, apps, print products and events.
Although there will be more emphasis on digital, Haymarket has said that print magazines will remain “while reader demand exists”.
The first person to take up one of the new titles is Danny Rogers, who is now brand editor of Campaign and Media Week.
Retaining his group editor-in-chief role, he will continue to oversee PR Week, which he began editing in 2005, until a new brand editor is appointed for the title.
The editor of Campaign, Claire Beale, is moving on after eight years to take up the brand editor role at Marketing.
She replaces Marketing editor Noelle McElhatton, who is to leaving the company. McElhatton will be freelancing while undertaking a university course.
Meanwhile, group social and international editor Gordon MacMillan moves to editor of www.brandrepublic.com.
Haymarket expects “many job titles” to change as the company seeks to increase digital investment and merge departments within Brand Republic.
Campaign and Media Week will be produced by a single editorial team and all production – digital, print and art – will be brought under one central studio.
Group publishing director Richard Watts said: “We have built a very successful digital business, and our development plans combined with these editorial management changes will provide us with a platform for growth in the future.”