Marie Claire is set for an “injection of fun” as it undertakes a major relaunch with its September issue and a £1m marketing campaign.
The redesign is being spearheaded by new editor-in-chief, Trish Halpin, who took over from longtime editor Marie O’Riordan in February.
The relaunched mag will feature a new sections on sex and relationships, a new shopping section ‘Straight to Style’, new beauty pages alogn with resurrecting the food section to its lifestyle pages.
According to publisher’s IPC Media, the Marie Claire relaunch follows its biggest ever research and development programme consulting over 130 women.
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Editor-in-chief Trish Halpin said: ‘This new vision builds on Marie Claire’s reputation for award-winning journalism and outstanding fashion. An injection of fun, a stronger emotional connection with our audience, and a fresh modern look will seal Marie Claire’s position as the UK’s biggest-selling fashion glossy.”
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