Specialist interest magazine publisher Future has hired Runner’s World staff writer Elizabeth Hufton as launch editor of its new triathlon magazine.
Triathlon Plus launches next week and will be based in Future’s offices in Bath alongside cycling titles Cycling Plus, Procycling, What Mountain Bike and Mountain Biking UK.
Hufton, a keen marathon runner who has moved into triathlon competing, has joined from Natmag to oversee the launch with a team of five people.
She told Press Gazette: “It is the fastest growing sport in the UK and the number of events and entries to events are increasing. There is an audience out there definitely.
“I hope it’s going to capture triathletes’ imagination and remind them why they love the sport.”
She added: “There’s no denying the situation in the economy generally, particularly with advertising difficult for anyone but we think there’s more than enough room in the market.”
Triathlon Plus launches on 7 April with a cover price of £3.99. The timing of the launch is designed to coincide with the start of the training season.
The new magazine will cover triathlon’s racing scene and social aspects of the sport, offer training advice from athletes and review equipment.
The triathlon market has prompted interest from publishers including Natmags, which launched Triathlete’s World in June 2008 to accompany sister title Runner’s World.
Future chief operating officer Simon Wear said in a statement: “The triathlon market has been growing at an incredible rate over the past few years.
“We believe there is now a real appetite among both consumers and the industry for a magazine that provides high-end design and editorial content, and our track record in cycling gives us the ideal credentials to do this.”
Circulation of Future’s Cycling Plus magazine rose 11 per cent year on year in the latest set of ABCs, covering the second half of 2008, to 35,223 copies.
Future publishes 180 special interest titles covering games, film, music, automotive and crafts.