The Birmingham Post has undergone a major relaunch by editor Marc Reeves, who joined the paper last year from a senior managerial position at Trinity Mirror Southern.
The Post's Weekend Saturday section has been relaunched in a tabloid format while the Post is to include "more comprehensive" page leads and analysis.
Lifestyle, leisure and business coverage has been boosted through three new glossy magazines.
Two monthly A4 standalone magazines, City Living and Select Living, have been redesigned and given a larger distribution.
The paper's Commercial Property Review has been expanded into a monthly glossy and renamed Business & Property Review.
Reeves said: "The changes to the Post are a direct result of research we undertook with existing and target readers and advertisers."
Reeves stepped down from his position as editorial director of Trinity Mirror Southern last March to return to his home town of Birmingham.
The Post was one of the papers whose sales improved the most in the latest set of ABC results, down 1.5 per cent to 12,813 compared to a 9.9 per cent drop in the previous period.