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December 12, 2013updated 13 Dec 2013 3:55pm

Mail Online exceeds 10m daily browsers a day for the first time

By Darren Boyle

Mail Online has continued its record-breaking growth levels reporting more than 168 million monthly unique browsers for November according to new ABC figures released today.

The website averaged more than 10 million unique browsers every day in November – the first time it has broken through the 10m barrier. The monthly total is also a new high for the site.

On 20 November, a record 13.3 unique browsers logged on – including 5.7 million in the UK.

The Mirror continued its rapid growth reporting a 146.4 percent year on year monthly increase on November 2012. On average more than 1.8 million unique browsers visited www.mirror.co.uk every day and almost 41 million overall during November.

At The Guardian, an average of almost 4.7 million unique daily browsers visited the site in November, an increase of more than 18 percent on November 2012.

The Telegraph reported 3.03 million unique browsers a day with growth of 1.85 percent over the previous November.

News UK has withdrawn its titles from the digital ABCs. There was no digital ABC figure reported this month by The Independent.

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The website of free daily Metro was the fasest-growing national newspaper website in November, according to ABC, up 174.5 per cent to 875,740 a day.


Newspaper Nov daily average Monthly total Year on year daily % -/+ Year on year monthly % -/+  
Mail Online 10,403,458 168,070,838 46.34 49.84  
The Guardian 4,686,914 83,957,033 18.32 18.98  
Telegraph.co.uk 3,033,924 60,639,635 1.85 5.3  
Mirror Group 1,863,344 40,725,031 133.75 146.44  
Metro 875,740 20,113,877 174.52 160.7  
Sunday Times tablet 83,155    
Times tablet edition 65,937    
Mail on Sunday Digital Publications 9,364    
Daily Mail Digital Publications 9,242    
Daily Mail Digital Editon 5,651    
Mail on Sunday Digital Editon 3,767    
 
 
 
 
           
           

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