Mail Online ad revenue is rising at a rate of 49 per cent year on year

Mail Online’s advertising revenue increased by 49 per cent year on year in the quarter to 30 June.

The increase, to £15m, up £5m from the same period last year, offset a £3m (5 per cent) fall in print advertising revenue from the Daily Mail and Mail on Sunday, which stood at £46m for the quarter.

Overall, underlying advertising revenues across DMG Media were up 5 per cent in the quarter.

Reported revenues across DMG Media, which comprises the three titles, was £183m for the quarter, down 1 per cent.

Circulation revenues were down 6 per cent for the quarter due to shrinking sales.

The interim management statement noted that the Daily Mail achieved a record market share of the national daily newspapers of 22.7 per cent in June, despite a year-on-year circulation decline of 7.36 per cent.

The Mail on Sunday, meanwhile, recorded a market share of 21.8 per cent – up from 20.9 per cent a year ago – despite a circulation decline of 6.68 per cent to 1,528,562.

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