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July 24, 2014

Mail Online ad revenue is rising at a rate of 49 per cent year on year

By William Turvill

Mail Online’s advertising revenue increased by 49 per cent year on year in the quarter to 30 June.

The increase, to £15m, up £5m from the same period last year, offset a £3m (5 per cent) fall in print advertising revenue from the Daily Mail and Mail on Sunday, which stood at £46m for the quarter.

Overall, underlying advertising revenues across DMG Media were up 5 per cent in the quarter.

Reported revenues across DMG Media, which comprises the three titles, was £183m for the quarter, down 1 per cent.

Circulation revenues were down 6 per cent for the quarter due to shrinking sales.

The interim management statement noted that the Daily Mail achieved a record market share of the national daily newspapers of 22.7 per cent in June, despite a year-on-year circulation decline of 7.36 per cent.

The Mail on Sunday, meanwhile, recorded a market share of 21.8 per cent – up from 20.9 per cent a year ago – despite a circulation decline of 6.68 per cent to 1,528,562.

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