UK consumers now spend 72 per cent more on magazines than they did 10 years ago, according to a new survey.
The survey completed by Magazine Week, a Periodical Publishers Association initiative promote the UK magazine industry, revealed that 20 million magazines are sold every week, or 28 magazines every second.
UK consumers spend £2bn a year on purchasing magazines with 23 per cent spending more than £10 a month on titles. Three quarters of the population regularly buy a magazine with 82 per cent of women and 69 per cent of men regularly buying a title.
The survey, conducted by Tickbox.net with a sample size of 1,115, also revealed UK men tended to read their spouse’s magazines but that women generally did not read men’s magazines.
Magazine Week runs throughout this week and will supported by discount deals, incentives and promotional activity through major and independent retailers.