Luxury lifestyle magazine Spear's is moving on to the newsstand as it approaches its tenth birthday next year.
The title, which like Press Gazette is part of the Progressive Media group, will have a cover price of £5 and be available at 250 outlets in London.
The subscription price is changing from £150 a year for six issues, to £60. Subscribers will also receive a copy of the Spear's 500 guide to services for the rich which is priced at £95.
The title says it has a per-issue circulation of 27,000 and is mainly available on a controlled circulation basis.
Spear's aims to provide a lifestyle guide for those who are "ultra high net worth", in the UK this has been defined as having investible assets of more than £20m.
Founder and editor-in-chief William Cash said: "From the news kiosk in Knightsbridge to the airport, the new retail positioning of Spear's will mean that we have a much more visible presence as the UK's most respected business and high-net-worth lifestyle title for its affluent and super-affluent readership. Thanks to our eye-catching covers by our celebrated cover artist Adam Dant, we expect Spear's to stand out at the newsstand."