Magazine ABCs: Women's weekly market slumps

The women’s weekly market slumped by eight per cent in the second half of 2008, according to the latest ABC figures.

Of the 23 women’s weeklies audited, only two – Hello (£2) and Bella (83p) – acheived year-on-year circulation increases.

In total, the market fell by eight per cent, from 9,094,113 to 8,370,323.

In the celeb weeklies, OK magazine fell 25.6 per cent from 683,451 to 508,504; Heat fell 11.7 per cent from 533,034 to 470,475; and Pick Me Up was down 12.2 per cent, from 426,327 to 374,268.

The best-selling women’s weekly, once again, was real life title Take A Break (78p) , which fell 3.9 per cent, and slipped under the million mark – but still had a 943,229 circulation, 400,000 more than Closer (£1.20), its nearest rival.

Women’s interest weeklies (all percentages are year on year)

Take a Break – 943,229 (-5.8%)
Closer – 539,991 (-1.6%)
OK! Magazine – 508,504 (-25.6%)
Heat -470,475 (-11.7%)
Chat – 469,407 (-9.6%)
New -442,996 (-4.7%)
Now – 433,509 (-7.8%)
That’s Life – 424,064 (-7.7%)
Hello – 423,649 (7.1%)
Pick Me Up – 374,268 (-12.2%)
Woman -: 347,585 (-6.4%)
Woman’s Weekly – 340,635 (-7.2%)
Love It – 339,427 (-7.6%)
People’s Friend – 326,790 (-2.6%)
Woman’s Own – 325,330 (-6.8%)
Best – 295,970 (-10.5%)
Reveal -: 270,014 (-17.2%)
Star – 268,292 (-12.3%)
Bella – 224,013 (1.1%)
Real People – 217,241 (-19.4%)
My Weekly – 152,675 (-6.3%)
Full House – 125,483 (-19.8%)
National Enquirer – UK Edition – 80,454 (N/A)
The Lady: – 26,322 (-9.0%)

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