Magazine ABCs: Women's lifestyle circulation falls

Glamour continues to outperform its rival Cosmopolitan, both in sales and year-on-year performance, according to data released today by ABC.

Conde Nast’s “handbag-size” £2 title had a 547,607 circulation in the second half of 2008, down 0.4 per cent year on year.

But the National Magazine Company’s Cosmopolitan, at £3.20, slipped 2.1 per cent, to 450,836.

Elsewhere, most other women’s lifestyle magazines lost circulation, including Good Housekeeping – down 8.3 per cent to 425,407 – and Marie Claire, down 4.8 per cent to 314,259.

Yours fell 6.1 per cent to 307,064 and Candis was down 4.7 per cent to 285,971.

Grazia’s 227,156 circulation and Vogue on 220,386 both stayed level, year on year.

In other women’s sectors, the paid-for home interest market fell, with Ideal Home falling 7.9 per cent to 197,516, Country Living falling 3.1 per cent to 189,200, and House Beautiful eight per cent to 161,102.

In slimming, Weightwatchers Magazine slumped by 27.3 per cent to 175,009, while its rival Slimming World grew six per cent to 291,787.

Hair magazines also slumped, falling 14.3 per cent year on year. All five magazines in the sector fell, including market leader Hairstyles Only [down 1.4 per cent to 106,719] and Hair [down 13.8 per cent to 69,266].

Women’s interests: lifestyle / fashion (all percentages are year on year)

Glamour: 547,607 (-0.4%)
Cosmopolitan:450,836 (-2.1%)
Good Housekeeping: 425,407 (-8.3%)
Woman & Home: 353,160 (5.1%)
Look: 314,329 (2.9%)
Marie Claire: 314,259 (-4.8%)
Yours: 307,064 (-6.1%)
Candis: 285,971 (-4.7%)
Prima: 284,093 (-2.1%)
Company: 240,334 (-3.9%)
Grazia: 227,156 (0.0%)
Red: 225,380 (0.5%)
Vogue: 220,386 (0.0%)
Elle (UK): 195,114 (-4.1%)
Easy Living: 185,115 (-5.6%)
More: 181,260 (-9.4%)
Instyle UK: 180,987 (0.8%)
She: 165,008 (-6.3%)

Women’s interests: health / beauty

Healthy: 183,593 (-1.2%)
Zest: 97,765 (1.2%)
Top Sante Health & Beauty: 74,007 (-24.5%)
Health & Fitness: 30,556 (-2.5%)
Women’s Fitness: 24,116 (N/A)

Women’s interests: wedding and brides

Conde Nast Brides: 68,349 (0.1%)
You and Your Wedding: 58,046 (-3.3%)
Wedding (formerly Wedding & Home): 39,277 (3.3%)
Cosmopolitan Bride: 37,148 (16.1%)

Women’s interests: parenting

Emma’s Diary Pregnancy Guide: 412,524 (-0.4%)
Village Life: 400,062 (0.0%)
Your Toddler: 220,841 (11.0%)

Women’s interests: home interest

Ideal Home: 197,516 (-7.9%)
Country Living: 189,200 (-3.1%)
House Beautiful: 161,102 (-8.0%)
Homes & Gardens: 140,264 (0.1%)
House & Garden: 140,004 (-2.2%)
Wallpaper: 108,050 (-4.3%)
Your Home: 107,723 (-10.9%)

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