Magazine ABCs: Take a Break still top in real life as new entrants show steep declines

Take a Break retained the top spot in the real life market as the newer entrants into the market start to show fatigue.

The Bauer weekly managed to stay about the 1 million-circulation mark but was down 2.5 per cent year-on-year to 1,001,003.

The newest entrants into the ferociously fought real life market started to show steep circulation declines. News Magazines’ Love It! was down 10 per cent year-on-year to 367,199 while ACP- Natmags’ Real People was down 13.4 per cent year-on-year to 269,376. Essential Publishing Full House also took a hit of 13.8 per cent year-on-year to 156,516.

All three titles were launched on the back of the success of IPC’s Pick Me Up which found a new, younger market for real life weeklies when it launched in 2005. Pick Me Up’s circulation remained flat over the year at 426,327.

Mature women’s weeklies like IPC’s Woman, Women’s Weekly and Woman’s Own all experienced year-on-year declines as did Bauer’s Best and Bella, the latter of which suffered an almost 30 per cent year-on-year circulation fall to 221,661.

Real life weekly magazine ABCs for second half of 2006 (year-on-year)

  • Take a Break 1,001,003 down 2.5 per cent
  • Chat 519,413 down 3.4 per cent
  • That’s Life 459,634 down 1.1 per cent
  • Pick Me Up 426,327 up 0.5 per cent
  • Woman 371,351 down 4.5 per cent
  • Love it! 367,199 down 10 per cent
  • Woman’s Weekly 367,073 down 5.3 per cent
  • Woman’s Own 349,164 down 2.1 per cent
  • Best 330,770 down 8.7 per cent
  • Real People 269,376 down 13.4 per cent
  • Bella 221,661 down 29.9 per cent
  • My Weekly 162,874 down 16.8 per cent
  • Full House 156,516 down 13.8 per cent
  • The Lady 28,911 down 8.9 per cent

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