Magazine ABCs: Radio Times over 1m as TV titles dip

Sales of The Radio Times climbed back over one million as the paid-for TV listings magazine sector as a whole slumped 5.8 per cent year on year.

The BBC Worldwide published TV listings title remained the third biggest seller in the sector in the second half of last year as it recorded a year-on-year fall of 2.2 per cent to an average circulation of 1,000,648.

However, circulation of the magazine rose 3.6 per cent compared to the first half of last year when it dropped below sales of one million for the first time in recent memory, according to figures released today by the Audit Bureau of Circulations.

Overall, the sector declined to total sale of 4,815,410 in the second half of last year. The same period in 2008 saw total sales in the sector of 5,142,699.

 

TV Choice and What's on TV retained first and second place, respectively, in the sector while TV & Satellite Week was the only paid-for TV listings title to increase its circulation year-on-year.

Free TV listings magazines marginally increased their distribution. Sky Magazine was the leader here with an average distribution of 7,423,570 – a 2.8 per cent year-on-year increase.

Sky Movies Magazine distributed 3,387,788 copies on average in the second half of last year – a fall in distribution of 3.5 per cent year on year.

TV Listings: Radio & TV guide sales for second half of 2009 (with percentage change year on year)

  • TV Choice; H Bauer Publishing; 1,302,382; -4.9%
  • What's on TV; IPC Media; 1,245,933; -5.5%
  • Radio Times; BBC Worldwide; 1,000,648; -2.2%
  • TV Times; IPC Media; 321,005; -6.5%
  • TV & Satellite Week; IPC Media; 185,813; 1.0%
  • TV Easy; IPC Media; 180,798; -14.9%
  • Inside Soap; Hachette Filipacchi; 177,304; -5.8%
  • TV Quick; H Bauer Publishing; 122,847; -26.7%
  • Total TV Guide; H Bauer Publishing; 110,748; -0.4%
  • Soaplife; IPC Media; 101,591; -9.5%
  • All About Soap; Hachette Filipacchi; 96,341; -15.1%

 

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