Magazine ABCs: Grazia and Easy Living claim launch target victories

Alyson Fixter
 
Conde Nast’s big-budget
glossy launch, Easy Living, claims to have beaten its launch sales
target by more than 20,000 in its first audited circulation
release today.
 
The monthly for “grown-up” women had a £17m launch in
February and has posted average sales of 171,038.
The season’s other big launch, Emap’s
pioneering weekly glossy Grazia, has also hit the promised 150,000
mark.
 
Success stories for long-running titles include
the National Magazine Company’s Good Housekeeping – which has seen a
year-on-year increase of 13.9 per cent and claimed second place in the
market behind Glamour – and Hachette’s B, which has put on 30.6 per
cent year on year.
 
Women’s lifestyle/fashion magazines ranked by circulation 
 
Glamour: 609,626 – up 0.60%
 
Good Housekeeping: 475,838 – up 13.90%
 
Cosmopolitan: 462,943 – up 1.40%
 
Yours: 440,070 – up 6.30%
 
Marie Claire: 381,281 – up 0.10%
 
Woman & Home: 327,554 – up 7.90%
 
Prima: 326,231 – down 1.20%
 
Candis: 319,914 – up 1.30%
 
Company: 302,127 – down 7.10%
 
New Woman: 270,686 – down 7%
 
Red: 219,082 – up 11.10%
 
Vogue: 210,333 – up 2.40%
 
Elle (UK): 203,584 – up 1.00%
 
Real: 201,921 –  down 1.20%
 
Instyle UK: 196,568 – up 3.4%
 
Easy Living: 171,038, N/A
 
B: 167,371 – up 30.60%
 
Eve: 162,077 – up 8.00%
 
Grazia: 155,157, N/A
 
She: 148,262 – down 18.2%
 
What To Wear: 120,296 up 50.4%
 
Family Circle: 110,159 – down 15.9%
 
Essentials: 105,342 – down 15%
 
Harpers & Queen: 100,102, – up 2.4%
 
Vanity Fair: 94,073 – up 1%
 
Tatler: 87,193 – up 3.2%
 
Ladies First Magazine: 42,028 – up 0.8%
 
Prudence: 15,145, N/A
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