Magazine ABCs: Glamour remains top monthly as mature titles show strongest growth

Glamour retained its position at the top of the women’s monthly market despite year on year decline but the significant growth was all in the maturer end of the market.

The Conde Nast young women’s monthly had a circulation figure of 550,066 in the second half of 2007, down 6.5 per cent year-on-year. Figures for rivals like Natmags’s Cosmopolitian and IPC’s Marie Claire remained relatively flat year on year.

Mature women’s monthlies showed the biggest yearly growth as Psychologies, Woman & Home, Essentials and She all put on sales.

Hachette Fillipacchi’s Psychologies had an ABC figure of 140,162 up 21.5 per cent year-on-year. IPC’s Woman & Home enjoyed a 6.3 per cent increase, to 336,022 sales, while sister title Essentials was up by 28.9 per cent to 94,122. Natmags’ She was up 16 per cent to 176,024 sales.

Another Natmags monthly, Good Housekeeping, remained the market leader in the mature women’s sector. Its circulation figure was flat at 464, 041. But Bauer (formerly Emap) title Yours was down 14.7 per cent year on year to 327, 072.

An extensive redesign by Natmags Harpers Bazaar failed to jumpstart a significant circulation rise. It was up 3.1 per cent year on year to 109,033 and a long way off fashion market leader, Conde Nast’s Vogue which remained flat at 220,325.

Among the fashion titles, IPC’s Look, which launched in January last year, was down 4.2 per cent period-on-period to 305,603 while Bauer-owned Grazia continued to show its muscle in the market, with a figure of 227,083, up 8 per cent year-on-year.

Women’s Lifestyle magazine ABCs for second half of 2006 (year-on-year)

Young Women

  • Glamour – 550,066 down 6.5 per cen
  • Cosmopolitan – 460,276 up 1.0 per cent
  • Marie Claire – 330, 182 down 1.4 per cent
  • Company – 250,075 down 5.3 per cent

Mature Women

  • Good Housekeeping 464, 041 up 0.1 per cent
  • Yours – 327, 072 down 14.7 per cent
  • Woman & Home – 336,022 up 6.3 per cent
  • Prima – 290,118 down 7.9 per cent
  • Candis – 300,147 down 0.4 per cent
  • Essentials – 94,122 up 28.9 per cent

40somethings

  • Easy Living 196,150 down 2 per cent
  • She 176,024 up 16 per cent
  • Psychologies – 140,162 up 21.5 per cent

30somethings

  • Red – 224,208 up 0.1 per cent
  • Eve – 168,270 down 2.4 per cent

Fashion

  • Vogue – 220,325 up 0.6 per cent
  • Elle – 203,435 down 2.7 per cent
  • Instyle – 179,558 down 1.3 per cent
  • Harpers Bazaar – 109,033 up 3.1 per cent

Weeklies

  • Look – 305,603 down 4.2 per cent (period on period)
  • Grazia – 227,083 up 8 per cent
  • More! – 200,033 down 26.4 per cent

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