Mag ABCs: Top 100 - Sky's trio of free titles remains top

The free titles supplied to customers of BSkyB retained their position as the three UK magazines with the biggest distribution during the second half of last year.

Figures released today by the Audit Bureau of Circulations put Sky Magazine top followed by sister titles Sky Sports Magazine and Sky Movies Magazine.

The top five magazines almost remained the same over the course of the last six months of 2010 as they had been in the six months that proceeded that period.

The only change in the top ten was in fourth and fifth place where Tesco and Asda magazines swapped positions.

The top-placed actively-purchased magazine on the list is TV Choice, which remained in seventh place overall with an average weekly sale of 1.4m.

One title re-entered the top ten: The National Trust Magazine was listed as the magazine with the sixth biggest distribution pushing What's on TV out of the top ten.

The National Trust Magazine only reports its distribution figures once annually so was not included when the ABC last reported circulation figures in August.

Prima magazine dropped from 52nd place in the first half of 2010 to an overall listing of 63 in the second half of last year.

However, publisher The National Magazine Company said it disputed the ABC's certificate for the title as it excluded the UK newsstand copies on the September issue from its calculation on a technicality.

NatMag said this move was detrimental to both advertisers and customers and Prima actually had an average circulation of 297,000 during the period – three percent increase year on year.

Top 100 magazines in the UK in the second half of 2010

Source: ABC (ranked by total distribution, including free copies, with percentage figure given is the change year on year)

1 Sky Magazine 7,291,605 -1.8%

2 Sky Sports Magazine (UK) 4,307,394 4.4%

3 Sky Movies Magazine (UK Edition) 3,556,884 5.0%

4 Asda Magazine 2,381,137 28.0%

5 Tesco Magazine 1,983,837 -3.5%

6 The National Trust Magazine 1,883,052 4.5%

7 TV Choice 1,362,384 4.6%

8 What's on TV 1,257,028 0.9%

9 Tesco Real Food 1,212,500 N/A

10 Morrisons Magazine 1,117,712 14.7%

11 Radio Times 960,839 -4.0%

12 Take a Break 833,522 -7.4%

13 Sense Magazine 793,671 -6.2%

14 Saga Magazine 626,735 -4.4%

15 Birds 615,960 -1.0%

16 Sky Magazine Ireland 596,660 6.0%

17 New! 562,284 -6.4%

18 Pet People 538,265 -3.5%

19 Shortlist 521,713 1.7%

20 Glamour 500,591 -2.9%

21 Closer 498,683 -7.5%

22 John Lewis Edition 485,139 N/A

23 Health and Beauty Guide 456,218 N/A

24 ASOS.com 451,369 0.3%

25 OK! Magazine 450,946 -23.4%

26 Good Housekeeping 443,750 3.2%

27 Reader's Digest 433,353 -6.8%

28 Star 430,324 -12.5%

29 Stylist 424,107 3.3%

30 Chat 415,040 -5.7%

31 Hello! 405,608 -0.8%

32 Cosmopolitan 400,575 -6.9%

33 The Caravan Club Magazine 386,494 0.8%

34 Woman & Home 385,800 4.7%

35 Emma's Diary Pregnancy Guide 382,920 3.3%

36 Heat 370,132 -19.3%

37 Sainsbury's Little Ones 352,011 40.8%

38 Benhealth 350,241 N/A

39 Waitrose Kitchen 346,761 N/A

40 Woman's Weekly 344,068 -0.1%

41 The Garden 338,848 -0.6%

42 Now 338,328 -14.2%

43 Legion 337,215 -4.5%

44 Slimming World Magazine 336,067 9.8%

 

45 That's Life 335,772 -11.3%

46 BBC Good Food 332,198 -5.5%

47 Time Magazine – EMEA (excluding BI/SA) 329,128 -4.4%

48 Reveal 324,590 -1.9%

49 Look 311,425 -0.5%

50 Woman 309,878 -2.0%

51 TV Times 309,510 -3.6%

52 National Geographic Magazine 307,660 -6.2%

53 Sport 306,540 0.0%

54 Village Life 300,033 -7.7%

55 Sainsbury's Magazine 300,027 -10.6%

56 Heritage Today 295,272 6.8%

57 Best 294,161 -2.4%

58 Yours 293,016 3.0%

59 CSMA Club Magazine 291,810 -29.7%

60 Woman's Own 291,700 -2.3%

61 Pick Me Up 287,029 -13.0%

62 Peoples Friend 282,766 -7.8%

63 Prima 268,421 -6.9%

64 Marie Claire 265,042 -6.4%

65 Sky Sports Magazine (Republic of Ireland) 263,223 0.1%

66 Camping and Caravanning 256,321 8.1%

67 Candis 247,906 -6.0%

68 Men's Health 245,923 -1.9%

69 Bella 245,286 -3.0%

70 Love It! 242,315 -14.5%

71 The Economist – Continental Europe Edition 240,743 0.9%

72 Red 231,028 2.0%

73 Grazia 224,421 -2.3%

74 Real People 218,276 1.0%

75 Company 217,491 -9.4%

76 BBC Gardeners' World 212,439 -2.1%

77 Vogue 211,277 0.4%

78 The Economist – United Kingdom Edition 210,204 11.1%

79 Private Eye 207,154 -1.5%

80 Country Living 205,770 4.0%

81 Weightwatchers Magazine 203,566 1.7%

82 Ideal Home 203,020 8.4%

83 Freemasonry Today 201,422 -4.9%

84 Elle (U.K.) 200,531 2.6%

85 BBC Top Gear Magazine 191,539 -4.6%

86 Sky Movies Magazine (Ireland Edition) 188,866 -5.1%

87 More! 188,265 -2.4%

88 Odeon Magazine 186,220 -9.3%

89 High Life 186,043 -6.7%

90 Newsweek – Europe Edition 184,203 -4.2%

91 TV & Satellite Week 181,150 -2.5%

92 Instyle UK 180,574 -1.9%

93 The Week 180,502 6.4%

94 Scotland in Trust 179,571 0.0%

95 FHM 177,261 -23.3%

96 Oxford Today 175,701 N/A

97 Inside Soap 175,191 -1.2%

98 Full House 173,999 -3.4%

99 Empire 172,639 -11.1%

100 TV Easy 168,929 -6.6%

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