Mag ABCs: Top 100 paid-fors decline by 4.1 per cent

Consumer magazine circulation figures for the second half of 2010 suggest that the UK market for print consumer magazines is still in decline overall.

But a significant number of titles are still managing to grow sales year on year, according to figures released by ABC.

Looking at the top 100 actively purchased titles (so not including the big customer magazines) – some 38 titles grew their sales year on year (the same number as in the first half of 2010).

Overall, the UK's top 100 purchased magazine titles had an average per-issue total circulation of 28,844,482 – which was a 4.1 per cent decline year on year.

This snapshot of the top-sellers suggests that the market for buying print magazines in the consumer sector is continuing to decline, albeit at a slower rate than national and regional newspapers.

 

There was no change at the top of the list, where listings weekly TV Choice increased its lead over What's On TV and the Radio Times as it increased sales by 4.6 per cent to 1,362,364 copies.

The only new entry in the top ten was Good Housekeeping, which grew its sale by 3.8 per cent too 431,563 – pushing out Star magazine.

Top 100 actively purchased magazines in the UK for the second half of 2010

(Ranking, title, average sale, percentage change year on year – source: ABC)

  • 1 TV Choice ; 1,362,384 ; 4.6%
  • 2 What's on TV ; 1,254,760 ; 0.9%
  • 3 Radio Times ; 951,929 ; -4.0%
  • 4 Take a Break ; 826,281 ; -7.3%
  • 5 Saga Magazine ; 612,574 ; -2.8%
  • 6 New! ; 557,065 ; -5.2%
  • 7 Closer ; 487,796 ; -8.0%
  • 8 Glamour ; 447,588 ; -3.1%
  • 9 OK! Magazine ; 434,591 ; -17.4%
  • 10 Good Housekeeping ; 431,563 ; 3.8%
  • 11 Star ; 425,594 ; -11.0%
  • 12 Chat ; 401,364 ; -5.8%
  • 13 Woman & Home ; 367,954 ; 4.3%
  • 14 Heat ; 351,294 ; -20.2%
  • 15 Reader's Digest ; 338,832 ; -22.7%
  • 16 That's Life ; 333,253 ; -11.3%
  • 17 Cosmopolitan ; 329,850 ; -9.1%
  • 18 Now ; 328,562 ; -13.1%
  • 19 Slimming World Magazine ; 322,766 ; 7.3%
  • 20 Reveal ; 318,782 ; -1.6%
  • 21 BBC Good Food ; 315,326 ; -5.4%
  • 22 Woman's Weekly ; 313,581 ; 0.5%
  • 23 TV Times ; 308,474 ; -3.6%
  • 24 Look ; 305,932 ; -0.5%
  • 25 Woman ; 304,549 ; -1.5%
  • 26 National Geographic Magazine ; 301,046 ; -5.6%
  • 27 Sainsbury's Magazine ; 295,725 ; -11.8%
  • 28 Best ; 288,440 ; -2.1%
  • 29 Woman's Own ; 286,944 ; -1.6%
  • 30 Pick Me Up ; 275,205 ; -13.2%
  • 31 Yours ; 270,932 ; 3.1%
  • 32 Prima ; 263,702 ; -6.4%
  • 33 Peoples Friend ; 255,705 ; -8.3%
  • 34 Hello! ; 255,585 ; 6.1%
  • 35 Bella ; 243,042 ; -2.9%
  • 36 Candis ; 236,347 ; -6.7%
  • 37 Love It! ; 235,297 ; -14.7%
  • 38 Marie Claire ; 218,780 ; -4.5%
  • 39 Red ; 215,047 ; 0.3%
  • 40 Grazia ; 211,891 ; -2.3%
  • 41 Company ; 211,322 ; -9.4%
  • 42 Real People ; 211,299 ; 1.1%
  • 43 Men's Health ; 209,145 ; -2.0%
  • 44 BBC Gardeners' World ; 208,008 ; -2.4%
  • 45 Weightwatchers Magazine ; 203,030 ; 1.8%
  • 46 Private Eye ; 195,329 ; -1.8%
  • 47 Ideal Home ; 194,627 ; 6.7%
  • 48 More! ; 181,827 ; 0.4%
  • 49 TV & Satellite Week ; 180,776 ; -2.5%
  • 50 Inside Soap ; 174,721 ; -1.2%
  • 51 Full House ; 172,746 ; -3.4%
  • 52 Country Living ; 172,425 ; 1.8%
  • 53 TV Easy ; 168,922 ; -6.6%
  • 54 Healthy ; 164,872 ; 15.6%
  • 55 The Economist – United Kingdom Edition ; 162,794 ; 11.6%
  • 56 Vogue ; 161,995 ; 3.0%
  • 57 House Beautiful ; 159,162 ; -2.5%
  • 58 Puzzler Collection ; 159,108 ; 0.9%
  • 59 BBC Top Gear Magazine ; 156,903 ; -5.8%
  • 60 Elle (U.K.) ; 156,096 ; 3.0%
  • 61 Empire ; 151,072 ; -12.2%
  • 62 The Week ; 149,637 ; 4.4%
  • 63 Easy Living ; 147,329 ; -1.0%
  • 64 FHM ; 137,952 ; -26.1%
  • 65 She ; 135,818 ; -2.0%
  • 66 Nuts ; 135,015 ; -20.7%
  • 67 Instyle UK ; 129,943 ; -0.8%
  • 68 My Weekly ; 125,259 ; -10.8%
  • 69 Essentials ; 125,091 ; 12.5%
  • 70 Your Home ; 124,609 ; -0.4%
  • 71 Total TV Guide ; 121,349 ; 9.6%
  • 72 Motor Cycle News ; 105,663 ; -7.2%
  • 73 Ideal Homes Complete Guide to Xmas ; 104,269 ; -6.0%
  • 74 Soaplife ; 99,550 ; -1.6%
  • 75 Rosemary Conley Diet & Fitness Magazine ; 98,908 ; -3.1%
  • 76 Psychologies Magazine ; 98,555 ; -9.1%
  • 77 Top of the Pops ; 93,339 ; -11.4%
  • 78 delicious ; 93,080 ; -3.1%
  • 79 25 Beautiful Homes ; 92,432 ; -0.1%
  • 80 Runner's World ; 92,339 ; -1.6%
  • 81 All About Soap ; 91,000 ; -5.0%
  • 82 Homes & Gardens ; 90,211 ; 1.5%
  • 83 Time Magazine – British Isles (BI) ; 89,972 ; -5.6%
  • 84 Word Search ; 87,416 ; 8.3%
  • 85 Zest ; 87,365 ; -5.0%
  • 86 What Car? ; 85,088 ; 4.8%
  • 87 Olive ; 82,895 ; 4.2%
  • 88 New Scientist – Worldwide Sales Excluding Australasia & US/Canada ; 82,134 ; -4.0%
  • 89 Stuff ; 81,484 ; -5.7%
  • 90 Puzzler ; 78,711 ; -9.8%
  • 91 GQ ; 78,281 ; -7.3%
  • 92 The Simpsons Comics ; 77,590 ; -23.5%
  • 93 RTE Guide ; 76,772 ; -6.80%
  • 94 Living etc ; 75,257 ; 3.70%
  • 95 Four Four Two ; 73,287 ; -13.50%
  • 96 House & Garden ; 72,629 ; -3.70%
  • 97 Country Homes and Interiors ; 71,572 ; 0.30%
  • 98 Ben 10 ; 71,104 ; 11.10%
  • 99 Q ; 69,535 ; -7.90%
  • 100 National Enquirer – UK Edition ; 69,531 ; -9.10%

 

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