Mag ABCs: Sharp rise in digital editions reporting

The number of magazines reporting figures for their digital editions in the latest round of ABC circulation figures has grown from 16 to 72, with Men's Health continuing to top the table.

In August the Natmag Rodale title reported digital edition sales of 1,746 for the first half of 2011, but by the end of December the figure had risen to 7,779. The second-biggest selling digital edition was Future's T3 (7,327), followed by Conde Nast's GQ (5,731).

While ABC does not allow publishers to combine print and digital sales into a headline figure, Conde Nast said if the digital editions were added to its print figures, which remained flat at 120,094, it would show the magazine had actually grown in circulation over the last six months of 2011.

ABC said the main principal behind reporting digital editions was that they are 'considered sufficiently similar to the print product to be represented on the same certificate".

It added: 'Specific rules determine whether a digital edition can be included alongside the print edition. They cover, amongst other things, editorial content and the treatment of advertising.

"It is important to understand that the rules for editorial and advertising in digital editions are based on different principles – there is not one percentage content rule that covers both advertising and editorial."

A digital edition is allowed a 5 per cent difference (increase or decrease) compared to the print edition to be included in the figures.

ABC was also keen to point out that iPad editions sold through the Apple Newsstand can be reported and included in a publisher's digital edition figures.

But because Apple Newsstand was launched part way through the ABC reporting periods (12 October 2011) publishers reporting Newsstand iPad editions may show a lower figure on their ABC because it reports the average copies per issue across the entire audit period.

Total digital edition sales of UK magazines in the first half of 2011 (source ABC)

Magazine title; publisher: total digital edition sales

Men's Health : ( Natmag Rodale ) ; 7,779

T3 : ( Future Publishing Ltd ) ; 7,327

GQ : ( Conde Nast Publications Ltd ) ; 5,731

Cosmopolitan : ( Hearst Magazines UK ) ; 5,675

Men's Fitness : ( Dennis Publishing Limited ) ; 3,987

Esquire : ( Hearst Magazines UK ) ; 3,745

MacUser : ( Dennis Publishing Limited ) ; 3,648

Stuff : ( Haymarket Consumer Media ) ; 3,630

Wired : ( Conde Nast Publications Ltd ) ; 3,190

Total Film : ( Future Publishing Ltd ) ; 2,910

Harpers Bazaar : ( Hearst Magazines UK ) ; 2,880

Digital Camera Magazine : ( Future Publishing Ltd ) ; 2,549

Vanity Fair : ( Conde Nast Publications Ltd ) ; 2,504

Elle (U.K.) : ( Hearst Magazines UK ) ; 2,443

New Scientist – US/Canadian Sales : ( Reed Business Information Limited ) ; 2,352

Edge : ( Future Publishing Ltd ) ; 2,183

HELLO! : ( Hello! Ltd ) ; 1,932

Digital Photographer : ( Imagine Publishing ) ; 1,829

Company : ( Hearst Magazines UK ) ; 1,642

MacFormat : ( Future Publishing Ltd ) ; 1,499

Good Housekeeping : ( Hearst Magazines UK ) ; 1,413

Elle Decoration : ( Hearst Magazines UK ) ; 1,053

.NET – The Internet Magazine : ( Future Publishing Ltd ) ; 1,035

Country Living : ( Hearst Magazines UK ) ; 1,025

Runner's World : ( Natmag Rodale ) ; 983

What Hi-Fi Sound & Vision : ( Haymarket Consumer Media ) ; 965

Conde Nast Traveller : ( Conde Nast Publications Ltd ) ; 930

Glamour : ( Conde Nast Publications Ltd ) ; 928

Cycling Plus : ( Future Publishing Ltd ) ; 923

Autosport : ( Haymarket Consumer Media ) ; 872

Vogue : ( Conde Nast Publications Ltd ) ; 818

Photo Plus : ( Future Publishing Ltd ) ; 742

Computer Arts : ( Future Publishing Ltd ) ; 725

Yachting World : ( IPC Media Ltd ) ; 721

Four Four Two : ( Haymarket Consumer Media ) ; 717

SFX : ( Future Publishing Ltd ) ; 689

Autocar : ( Haymarket Consumer Media ) ; 681

Tatler : ( Conde Nast Publications Ltd ) ; 680

House & Garden : ( Conde Nast Publications Ltd ) ; 659

F1 Racing (UK Edition) : ( Haymarket Consumer Media ) ; 652

Practical Boat Owner : ( IPC Media Ltd ) ; 641

Mountain Biking UK : ( Future Publishing Ltd ) ; 620

World Of Interiors : ( Conde Nast Publications Ltd ) ; 609

Golf Monthly : ( IPC Media Ltd ) ; 579

Imagine FX : ( Future Publishing Ltd ) ; 570

What Mountain Bike : ( Future Publishing Ltd ) ; 568

Yachting Monthly : ( IPC Media Ltd ) ; 554

Gramophone : ( Haymarket Consumer Media ) ; 525

Fast Bikes : ( Future Publishing Ltd ) ; 496

Motor Boat & Yachting : ( IPC Media Ltd ) ; 492

Triathlon Plus : ( Future Publishing Ltd ) ; 479

3D World : ( Future Publishing Ltd ) ; 440

PSM 3 : ( Future Publishing Ltd ) ; 407

World Soccer : ( IPC Media Ltd ) ; 392

PC Gamer : ( Future Publishing Ltd ) ; 379

Auto Express : ( Dennis Publishing Limited ) ; 352

Linux Format : ( Future Publishing Ltd ) ; 288

XBox World 360 : ( Future Publishing Ltd ) ; 244

Motorboats Monthly : ( IPC Media Ltd ) ; 211

Windows – The Official Magazine : ( Future Publishing Ltd ) ; 164

Rugby World : ( IPC Media Ltd ) ; 146

What Digital Camera : ( IPC Media Ltd ) ; 138

Times Higher Education : ( TSL Education Ltd ) ; 134

Easy Living : ( Conde Nast Publications Ltd ) ; 119

Amateur Photographer : ( IPC Media Ltd ) ; 85

The Field : ( IPC Media Ltd ) ; 73

Country Life : ( IPC Media Ltd ) ; 71

Classic & Sports Car : ( Haymarket Consumer Media ) ; 68

Conde Nast Brides : ( Conde Nast Publications Ltd ) ; 44

Practical Motorhome : ( Haymarket Consumer Media ) ; 35

Practical Caravan : ( Haymarket Consumer Media ) ; 15

Motorsport News : ( Haymarket Consumer Media ) ; 5

Comments
No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *

13 − four =

CLOSE
CLOSE