Mag ABCs: Sales boost for New Statesman ahead of centenary as Private Eye remains top current affairs title

Satirical fortnightly Private Eye remained the UK’s top-selling current affairs print magazine in the second half of 2012 – with average sales down 1.5 per cent year on year to 224,796.

The New Statesman published ABC sales concurrent with its competitors for the first time in five years and revealed circulation up 4.2 per cent to 24,910. Last week the NS claimed to be the UK’s most popular political website with 1.15m unique browsers in January. This year the New Statesman (which, like Press Gazette, is part of the Progressive Media Group) celebrates its centenary.

Print sales of the UK edition of The Economist were level year on year at 210,386 week. UK digital edition magazine sales gave The Economist another 6,879 sales a week.

Richard Ingrams-edited monthly title for more mature readers – The Oldie – was the fastest growing title, up 7.4 per cent year on year to 63,613.

Bauer’s new monthly magazine for men who want to “know something about everything and everything about something” had a slow start with 20,000 sales a month after a launch-backed by £1m of marketing in May.

UK current affairs magazine sales for second half of 2012 (source ABC)

Name of title; average sale; percentage change year on year

Private Eye

224,796

-1.5%

The Economist –  United Kingdom Edition

210,386

0.0%

The Week

194,121

3.5%

 

 

 

Time Magazine – British Isles (BI)

135,145

5.3%

Fortune Magazine – Europe

101,479

0.1%

New Scientist – Worldwide Sales   Excluding Australasia & US/Canada

88,884

-3.9%

BBC History Magazine

73,578

1.8%

Monocle

73,149

6.1%

Spectator

63,613

0.1%

MoneyWeek

46,399

-7.3%

The Oldie

44,026

7.4%

Investors Chronicle

25,906

-3.2%

New Statesman

24,910

4.2%

BBC Sky at Night

24,908

5.7%

History Today

20,490

0.8%

Wonderpedia

20,018

N/A

 

Comments
No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *

3 × four =

CLOSE
CLOSE