Mag ABCs: Radio Times drops back below 1m

Average weekly sales of Radio Times dropped back under one million as overall circulation in the paid-for TV listings magazine sector slumped 4.7 per cent year on year.

The BBC Magazines title recorded a year-on-year fall of two per cent to an average circulation of 947,131, according to figures released today by the Audit Bureau of Circulations.

Despite its circulation drop Radio Times maintained its place as the third biggest seller in the sector in the first half of this year.

Overall, the sector declined to an overall weekly sales average of 4,700,272 in the first half of this year. The same period in 2009 saw total sales in the sector of 4,930,504.

Nine of the eleven titles in the sector recorded a circulation fall however TV Choice and What's on TV retained first and second place, respectively. The only change saw TV Easy swap places with Inside Soap.

TV Listings: Radio & TV guide sales for first half of 2010 (with percentage change year on year)

1 TV Choice ; 1,309,469 ; -2.0%

2 What's on TV ; 1,209,018 ; -5.0%

 

3 Radio Times ; 947,131 ; -2.0%

4 TV Times ; 290,686 ; -6.6%

5 TV & Satellite Week ; 184,134 ; 0.1%

6 Inside Soap ; 175,083 ; -3.7%

7 TV Easy ; 166,781 ; -17.3%

8 TV Quick ; 113,936 ; -21.0%

9 Total TV Guide ; 109,022 ; 1.2%

10 Soaplife ; 99,434 ; -15.7%

11 All About Soap ; 95,578 ; -10.8%

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