Mag ABCs: NME down 17% as rock and film titles slump

IPC Media's weekly rock magazine NME suffered a year-on-year circulation slump of 17.3 per cent in the first half of 2010 as sales of music and film titles slumped.

NME had an average weekly circulation of 33,875 in the six months to the end of June, according to figures released today by the Audit Bureau of Circulations.

Rivals to NME also suffered in a bad set of results for entertainment titles. Circulation of Bauer's Q Magazine dropped 10.7 per cent compared to the first half of 2009, taking it to an average of 89,450 per issue.

Mojo magazine, a stablemate of Q at Bauer, fell by 6.2 per cent year on year to a monthly circulation average of 91,678.

NME's sister title Uncut fared slightly better but still fell with a 3.2 per cent year-on-year drop to a monthly average circulation of 74,067. Bauer's heavy metal weekly Kerrang! increased its average per-issue circulation by 1.8 per cent to 44,013.

As for film titles, the situation is just as bad. Future Media's recently relaunched Total Film saw its sales fall by 10.5 per cent year on year to 76,088, although Future will be hoping the new-look title manages an uplift in the next ABC results in six months' time.

Bauer's Empire magazine fell by 7.7 per cent year on year to 179,064.

Music magazines (percentages represent year-on-year change)

The Fly – 108,207 (0.4%)

Mojo – 91,678 (-6.2%)

 

Q – 89,450 (-10.7%)

RWD -78,867 (1.7%)

Uncut – 74,067 (-3.2%)

Classic Rock – 70,323 (0.0%)

Metal Hammer – 44,034 (-4.3%)

Kerrang! – 44,013 (1.8%)

New Musical Express – 33,875 (-17.3%)

Film (percentages represent year-on-year change)

Empire – 179,064 (-7.7%)

Odeon Magazine – 174,920 (-12.5%)

Total Film – 76,088 (-10.5%)

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