Mag ABCs, men's titles: Big falls for Nuts, Zoo and FHM

Men's Health remained the top-selling men's magazine in the UK in the first half of 2011, despite losing 11.1 per cent of its circulation year on year.

The previously robust NatMag performer fell to 218,368 sales a month while next-placed FHM fell even faster, by 19.2 per cent to 155,557.

The men's weeklies continued to have the toughest time, with Nuts falling 22.5 per cent year on year to 114,019 and Zoo falling 32.1 per cent to 54,318.

In terms of overall circulation, free weekly titles Shortlist and Sport continue to top the table.

 

Men's magazine circulations for the first half of 2011 (source ABC)

Title; publisher; average sale; percentage change year on year

 

  • Shortlist (free) ; Shortlist Media Ltd : 523,665 , 1.1%
  • Sport (free) ; UTV Media Ltd : 306,217 , 0.2%
  • Men's Health ; Natmag Rodale : 218,368 , -11.1%
  • FHM ; Bauer Consumer Media : 155,557 , -19.2%
  • GQ ; Conde Nast Publications Ltd : 118,216 , -1.5%
  • Nuts ; IPC Media Ltd : 114,019 , -22.5%
  • RWD (free) ; RWD Creative Media Limited : 98,300 , 38.5%
  • Stuff ; Haymarket Consumer Media : 80,130 , -6.1%
  • Men's Fitness ; Dennis Publishing Limited : 69,264 , 1.7%
  • BBC Focus ; BBC Worldwide : 66,454 , -9.7%
  • Healthy for Men ; River Publishing Ltd : 60,499 , 7.4%
  • Esquire ; Hearst Magazines UK : 58,218 , 0.1%
  • Zoo ; Bauer Consumer Media : 54,318 , -32.1%
  • Wired ; Conde Nast Publications Ltd : 50,150 , 0.3%
  • Irish Tatler Man ; Harmonia Limited : 7,557 , N/A

 

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