Mag ABCs: Lads' titles continue to lose their swagger

Sales of men's mags took another pummelling in the first half of the year.

The latest ABC figures reveal that FHM was down 20.4 per cent to 123,844, while Nuts was down 20.9 per cent to 90,134 and Zoo fell 14.7 per cent to 46,310.

Men's Health remains by far the biggest-selling Men's magazine, although sales dipped slightly by 0.9 per cent to 216,336.

GQ also had a strong year after recording a 1.6 per cent uplift in sales to 120,139, while technology mag Wired was up 4 per cent to 52,136.

Men's magazine sales for the first half of 2012 (source ABC)

Title : publisher, sale and percentage change year on year

Shortlist (free) : Shortlist Media Ltd 529,010 1.0%

Sport (free) : UTV Media Ltd 305,676 -0.2%

Men's Health : Hearst-Rodale 216,336 -0.9%

FHM : Bauer Consumer Media 123,844 -20.4%

 

GQ : Conde Nast Publications Ltd 120,139 1.6%

RWD (free) : RWD Creative Media Limited 96,652 -1.7%

Nuts : IPC Media Ltd 90,134 -20.9%

Stuff : Haymarket Consumer Media 76,083 -5.1%

Men's Fitness : Dennis Publishing Limited 65,201 -3.8%

BBC Focus : Immediate Media Company 64,625 -2.8%

Esquire : Hearst Magazines UK 54,702 -6.0%

Wired : Conde Nast Publications Ltd 52,136 4.0%

Healthy for Men : River Publishing Ltd 47,770 -23.1%

Zoo : Bauer Consumer Media 46,310 -14.7%

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