Mag ABCs: Digital success balances print decline for Men's Health and T3

 

Men’s Health remained the top-selling men’s magazine in the second half of 2012 despite losing print sales at a rate of 8.4 per cent year on year.

But digital edition sales (audited separately by ABC) add 12,676 a month to that total.

The two free weekly titles Shortlist and Sport still head the table while FHM, Nuts and Zoo all saw big falls.

T3 is another title whose digital edition success is not reflected in the table. It claims combined digital and interactive edition sales of 29,163.

UK men's magazine sales for the second half of 2012

(Source ABC)

Name of title; circulation figure; percentage change year on year

Shortlist

531,733

1.0%

 

Sport

302,466

-0.7%

 

Men's Health

202,704

-8.4%

 

GQ

120,141

0.0%

 

FHM

114,677

-18.5%

 

RWD

98,303

2.1%

 

Nuts

80,186

-29.7%

 

BBC Focus

74,316

9.7%

 

Stuff

73,441

-8.5%

 

Men's Fitness

61,808

0.1%

 

Esquire

61,579

8.8%

 

Wired

51,105

0.1%

 

Zoo

44,068

-19.3%

 

Square Mile

42,613

N/A

 

Healthy for Men

37,968

-35.8%

 

T3

36,054

-26.4%

 

How It Works

35,122

15.8%

 

Front Magazine

30,061

-11.8%

 

Bizarre

17,088

-16.4%

 

 

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