Mag ABCs: Big falls across women's weekly sector

The women's weekly magazines sector was hit by a 9.6 per cent print circulation drop overall in the second half of 2011, but Take a Break remains the top-selling women's title in the UK after a 5.1 per cent fall to 791,001 copies a week – according to ABC.

IPC Media's Now saw the biggest fall in sales, down 22.5 per cent year on year to 262,275, while Love It! was down 17.5 per cent to 200,027, and Pick Me Up dropped 17.6 per cent to 249,347 and Woman's Own fell 7.6 per cent to 240,347.

Bauer's Heat had a better performance than the first six months on 2011, when its circulation fell 21.7 per cent. In the second half of the year sales fell by just 12.1 per cent to 325,370.

Woman's Way was the best-performing print title in the second, up 1.3 per cent to 22,488, followed by Woman's Weekly, was a fall of just 0.4 per cent to

Women's weekly circulation figures for the second half of 2011:

Title; publisher; average sale; change year on year

  • Take a Break ( H Bauer Publishing ) : 791,001 ; -5.1%
  • New! ( Northern & Shell Magazines Ltd ) : 510,758 ; -9.2%
  • Closer ( Bauer Consumer Media ) : 467,048 ; -6.3%
  • OK! Magazine ( Northern & Shell PLC ) : 388,472 ; -13.9%
  • Chat ( IPC Media Ltd ) : 374,730 ; -9.7%
  • HELLO! ( Hello! Ltd ) : 373,226 ; -8.0%
  • Star ( Northern & Shell PLC ) : 359,583 ; -16.4%
  • Woman's Weekly ( IPC Media Ltd ) : 342,532 ; -0.4%
  • That's Life ( H Bauer Publishing ) : 326,481 ; -2.8%
  • Heat ( Bauer Consumer Media ) : 325,370 ; -12.1%
  • Woman ( IPC Media Ltd ) : 282,189 ; -8.9%
  • Reveal ( Hearst Magazines UK ) : 278,642 ; -14.2%
  • Best ( Hearst Magazines UK ) : 277,238 ; -5.8%
  • Now ( IPC Media Ltd ) : 262,275 ; -22.5%
  • Peoples Friend ( D C Thomson & Co Ltd ) : 257,348 ; -9.0%
  • Pick Me Up ( IPC Media Ltd ) : 243,028 ; -15.3%
  • Woman's Own ( IPC Media Ltd ) : 240,347 ; -17.6%
  • Bella ( H Bauer Publishing ) : 234,646 ; -4.3%
  • Real People ( Hearst Magazines UK ) : 204,337 ; -6.4%
  • Love It! ( Hubert Burda Media UK ) : 200,027 ; -17.5%
  • Full House ( Hubert Burda Media UK ) : 172,015 ; -1.1%
  • My Weekly ( D C Thomson & Co Ltd ) : 124,066 ; -4.7%
  • National Enquirer – UK Edition ( American Media Inc ) : 63,701 ; -8.4%
  • The Lady ( The Lady ) : 27,940 ; -7.5%
  • Woman's Way ( Harmonia Limited ) : 22,488 ; 1.3%

 

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