Mag ABCs: Big debuts for Moshi Monsters and BM

A monthly magazine spin-off for online children’s game Moshi Monsters was one of the most successful new magazine launches from the first half of this year.

Moshi Monsters reported a debut circulation of 113,748 copies a month.

Other successful paid-for launches included BM, with paid-for sales of 136,488 via Bonmarche clothing outlets and River’s Fancy, which managed sales of 50,047 via Julian Graves healthfood shops.

Something Special, a new monthly BBC title launched as a spin-off from the Mr Tumble CBBC character – managed 61,748 monthly sales.

Interiors title Style at Home was launched by IPC in March and managed a debut ABC of 52,576.

Magazine ABC figures for the first half of 2010: new launches (source ABC)

Paid-for

  • BM : 136,388
  • Moshi Monsters Magazine : 113,748
  • Something Special : 61,748
  • Style at Home : 52,576
  • Fancy Magazine : 50,047
  • Womans Way Cookbook : 20,440
  • U Magazine Ultimate Girls Guide to Absolutely Everything : 16,225
  • Animal Planet : 15,124
  • Airfix Model World : 12,182
  • Irish Tatler Man : 7,557

Free

  • electric! : 400,000
  • Harrods Magazine : 104,997
  • The Stool Pigeon : 51,750
  • Properganda : 45,212
  • DIY Magazine : 38,125

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