Mag ABCs: All women's weeklies bar one see circulation drop

All women's interest weekly magazine saw their circulations decrease in the second half of 2012, bar the National Enquirer.

The UK edition of the title saw a 0.4 per cent increase in its circulation, which now stands at 63,987.

Take a Break magazine remained top of the pile, with a circulation of 749,526 but saw its overall circulation decrease by 5.2 per cent.

Elsewhere, five titles saw their circulations decrease by more than 20 per cent.

New! recorded a circulation of 403,425 (down 21 per cent), Star 252,058 (down 29.9 per cent), Reveal 211,630 (down 24.1 per cent), Pick Me Up 191,972 (down 21 per cent) and Love It! 156,004 (down 22 per cent).

UK women's weekly magazine sales for second half of 2012 (source ABC)




Title Total circulation % change year on year
Take a Break 749,526 -5.2%
New! 403,425 -21.0%
Closer 396,014 -15.2%
Chat 348,126 -7.1%
OK! Magazine 342,495 -11.8%
Woman's Weekly 316,869 -7.5%
That's Life 294,467 -9.8%
Heat 261,715 -19.6%
Woman 261,170 -7.4%
Star 252,058 -29.9%
Now 240,061 -8.5%
Peoples Friend 239,920 -6.8%
Best 236,430 -14.7%
Woman's Own 222,571 -7.4%
Bella 218,340 -6.9%
Reveal 211,620 -24.1%
Pick Me Up 191,972 -21.0%
Real People 185,623 -9.2%
Love It! 156,004 -22.0%
Full House 138,158 -19.7%
My Weekly 113,528 -8.5%
National Enquirer - UK Edition 63,987 0.4%
The Lady 27,694 -0.9%
Woman's Way 22,120 -1.9%

 

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