Mag ABCs: 38 of top actively purchased titles put on sales

TV Choice remained the top actively purchased magazine in the UK in the first half of 2010, averaging sales of just over 1.3m copies a week.

The only change in the order of the top ten paid-for titles, compared with the previous period, was monthly women's magazine Glamour, which rose two places from tenth to eighth position after growing its sale by 1.5 per cent year on year to 481,418.

Overall, 38 out of the top 100 actively purchased mags put on sales year on year.

The biggest growers were in the celeb weeklies market, helped by some aggressive price and bundling of magazines for sale in two-for-one and three-of-one packages.

Northern and Shell title New! rose 47.5 per cent to 573,731 and sister title Star increased by 41.9 per cent to 436,471.

Hubert Burda Media's real-life weekly Full House rose 29.8 per cent to 175,744 helped by a discounted 50p cover price.

The biggest fallers included men's weeklies Nuts and Zoo, down 22.7 and 29 per cent year on year respectively, and Love It!, the real life weekly sold by News International to Burda in 2009, which fell 26.7 per cent year on year.

Reader's Digest, which spent much of the first half of this year under imminent threat of closure, dropped 23.4 per cent year on year to 402,290 copies a month.

Top 100 actively purchased magazines in the UK in the first half of 2010 (source ABC)

Figures given are total sale followed by percentage change year on year.

1 ; TV Choice ; 1,309,469 ; -2.0%

2 ; What's on TV ; 1,206,300 ; -5.0%

3 ; Radio Times ; 941,882 ; -2.3%

4 ; Take a Break ; 848,843 ; -7.1%

5 ; Saga Magazine ; 654,566 ; -2.7%

6 ; New! ; 573,731 ; 47.5%

7 ; Closer ; 517,404 ; -1.0%

8 ; Glamour ; 481,418 ; 1.5%

9 ; OK! Magazine ; 460,514 ; -16.4%

10 ; Star ; 436,471 ; 41.9%

11 ; Chat ; 419,554 ; -0.9%

12 ; Good Housekeeping ; 406,687 ; 3.1%

13 ; Heat ; 409,081 ; -6.9%

14 ; Reader's Digest ; 402,290 ; -23.4%

15 ; Woman & Home ; 357,928 ; 5.4%

16 ; That's Life ; 339,416 ; -11.8%

17 ; Cosmopolitan ; 338,018 ; -10.3%

18 ; Now ; 330,029 ; -12.4%

19 ; Reveal ; 326,841 ; 5.0%

20 ; Woman ; 313,404 ; -3.9%

21 ; Pick Me Up ; 310,260 ; -1.2%

22 ; Look ; 309,558 ; -1.2%

23 ; Woman's Weekly ; 307,168 ; 1.1%

24 ; National Geographic Magazine ; 309,567 ; -4.0%

25 ; Sainsbury's Magazine ; 299,936 ; -1.2%

26 ; Best ; 297,150 ; 1.9%

27 ; Slimming World Magazine ; 300,638 ; 1.9%

28 ; TV Times ; 289,636 ; -6.6%

29 ; BBC Good Food ; 289,369 ; -5.0%

30 ; Prima ; 282,081 ; 5.1%

31 ; Yours ; 295,761 ; -4.1%

32 ; Woman's Own ; 267,627 ; -11.8%

33 ; Peoples Friend ; 263,133 ; -7.2%

34 ; BBC Gardeners' World ; 256,175 ; -1.0%

35 ; Candis ; 254,301 ; -7.1%

36 ; Bella ; 244,730 ; 1.1%

37 ; Marie Claire ; 258,925 ; 3.1%

38 ; Hello! ; 346,031 ; 1.6%

39 ; Love It! ; 224,136 ; -26.7%

40 ; Real People ; 218,276 ; 12.3%

41 ; Grazia ; 221,380 ; 0.1%

42 ; Red ; 221,362 ; 4.9%

43 ; Company ; 211,991 ; -5.8%

44 ; Weightwatchers Magazine ; 203,071 ; -2.3%

45 ; Men's Health ; 218,264 ; -4.1%

 

46 ; Private Eye ; 196,173 ; 0.4%

47 ; Ideal Home ; 199,083 ; 6.6%

48 ; TV & Satellite Week ; 183,810 ; 0.1%

49 ; Full House ; 175,744 ; 29.8%

50 ; Inside Soap ; 174,579 ; -3.8%

51 ; More! ; 185,343 ; -2.8%

52 ; Country Living ; 172,525 ; 5.5%

53 ; TV Easy ; 166,774 ; -17.3%

54 ; Empire ; 158,916 ; -8.8%

55 ; BBC Top Gear Magazine ; 168,148 ; -5.5%

56 ; FHM ; 176,154 ; -18.1%

57 ; Easy Living ; 159,466 ; -1.5%

58 ; Healthy ; 154,683 ; -5.3%

59 ; Puzzler Collection ; 153,828 ; -4.0%

60 ; Vogue ; 160,776 ; 1.1%

61 ; The Economist – United Kingdom Edition ; 195,244 ; 2.1%

62 ; The Week ; 163,165 ; 5.0%

63 ; Elle (U.K.) ; 158,519 ; -2.5%

64 ; House Beautiful ; 145,555 ; 0.8%

65 ; Nuts ; 141,324 ; -22.7%

66 ; She ; 132,352 ; -2.6%

67 ; Instyle UK ; 157,351 ; -2.5%

68 ; My Weekly ; 129,464 ; -7.6%

69 ; Your Home ; 129,838 ; 13.9%

70 ; Essentials ; 114,200 ; 12.3%

71 ; TV Quick ; 113,936 ; -21.0%

72 ; Sugar ; 111,279 ; -19.4%

73 ; Total TV Guide ; 109,009 ; 1.2%

74 ; Top of the Pops ; 103,248 ; -12.3%

75 ; Soaplife ; 98,733 ; -16.1%

76 ; Zest ; 98,280 ; 3.2%

77 ; 25 Beautiful Homes ; 97,894 ; 5.0%

78 ; Homes & Gardens ; 115,751 ; 4.7%

79 ; Psychologies Magazine ; 105,766 ; -12.3%

80 ; All About Soap ; 95,088 ; -10.7%

81 ; delicious ; 98,258 ; 1.9%

82 ; Rosemary Conley Diet & Fitness Magazine ; 91,137 ; N/A

83 ; New Scientist – Worldwide Sales Excluding Australasia & US/Canada ; 87,729 ; -5.5%

84 ; What Car? ; 82,527 ; -3.0%

85 ; The Simpsons Comics ; 81,862 ; -23.2%

86 ; GQ ; 97,045 ; 1.0%

87 ; Bliss ; 81,699 ; -1.4%

88 ; Zoo ; 77,332 ; -29.0%

89 ; Olive ; 84,002 ; 3.1%

90 ; House & Garden ; 104,756 ; -2.1%

91 ; Four Four Two ; 80,311 ; -0.8%

92 ; Living etc ; 75,205 ; 5.2%

93 ; Stuff ; 74,696 ; -1.60%

94 ; Ben 10 ; 74,013 ; 5.70%

95 ; Fun to Learn – Friends ; 72,863 ; -9.70%

96 ; Top Sante Health & Beauty ; 78,614 ; -5.90%

97 ; Fun to Learn – Peppa Pig ; 72,219 ; -12.30%

98 ; National Enquirer – UK Edition ; 71,560 ; -10.20%

99 ; Country Homes and Interiors ; 70,702 ; 7.30%

100 ; Q ; 70,952 ; -14.00%

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