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February 11, 2016

Mag ABCs 2015: Women’s weeklies all down, Reveal drops 24 per cent

By William Turvill

Every women's weekly magazine aduited by ABC lost circulation in 2015.

The best-selling title, Take a Break, was down 9 per cent to 589,495.

The worst performing magazine in the sector, in terms of year-on-year change, was Reveal, down 24 per cent to 122,986.

The best performing title was also the smallest, with The Lady down 4 per cent to 27,484.

Women's weekly magazines, average circulations, 2015

Note: The figures for some magazines are based on the second half of 2015 only

Magazine Average circulation Digital editions Year-on-year % change % paid for
Take a Break 589495   -8.7 100
Woman's Weekly 293718 366 -4.6 100
OK! Magazine 275765 5505 -5.7 99.9
Chat 270707 860 -10.6 99.9
Closer 266369 2644 -10.8 94.2
New! 246962 4028 -18 100
Woman 230792 644 -8.6 94.4
That's Life 230731   -11.6 100
The People's Friend 211048   -6.6 99.3
Woman's Own 200785 619 -8.9 99.7
Bella 183700   -7.6 99.6
Best 164970 283 -15.6 99.9
Heat 163392 2179 -20.3 100
Take a Break Series 158658   -8.1 100
Real People 156392 344 -10.7 100
Star 148738 1368 -22.2 100
Pick Me Up 145773 428 -8.6 99.9
Now 126921 727 -22 99.9
Reveal 122986 796 -23.6 99.1
My Weekly 103321   -2.9 99.1
The Lady 27484 675 -3.7 100

 

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