Mag ABCs 2015: Haymarket's Forever Sports leads growth in depleted men's magazine sector

Forever Sports was the fastest growing men’s magazine in the second half of 2015, up 16.4 per cent year on year.

The title launched in March 2014 as a partnership between Haymarket and Sports Direct and it is distributed in branches of the retailer.

The men’s magazine market has lost two titles this time around, FHM and Zoo, which both closed at the end of last year.

Magazine Average circulation, 2015 Digital editions Y/Y % change % paid for
Shortlist 505,562   1 Free
Sport 304,899   1.1 Free
Men's Health 194,682 7,255 -2.7 77.5
GQ 120,011 10,475 -4.1 79.1
Forever Sports 104,974   16.5 94
BBC Focus 63,214 6,205 0 98.9
Stuff 62,624 12,219 -11 78.8
Square Mile 59,376   3.2 Free
Esquire 58,678 4,498 0.2 60
Wired 54,060 7,542 0.1 74
T3 44,907 18,391 4.6 65.1
Men's Fitness 30,998   -32.3 93.1
Healthy for Men 26,196   -26 100

 

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