Mag ABCs 2015, digital editions: Economist leads growth in sector which accounts for 1.8 per cent of total sales

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Digital magazine subscriptions grew by an average of 13 per cent year on year in the second half of last year.

But they remain a niche offering for most titles with total sales a tiny proportion (1.8 per cent) of the combined print/digital total.

Growth was largely dirven by The Economist which has heavily promoted the digital edition of the magazine as part of its online subscription and combined print/digital subscription packages.

Digital edition circulation totals 781,000 out of a total combined print and digital per-edition circuation of 44m.

Product
Total YoY% UK actively purchased %
The Economist –  United Kingdom Edition 73,567 47.2 100
The Economist –  Asia Pacific Edition 45,422 45.1 Free
The Economist –  Continental Europe Edition 40,826 54.5 100
Camping and Caravanning 40,534   Free
The Week Magazine 34,637 25.4 Free
T3 18,391 3.4 79.8
BBC History Magazine 15,551 2.8 93.6
The Spectator excluding Australia 15,335   100
Time Magazine – EMEA (excluding BI/SA) 15,291 25.2 Free
BBC Top Gear Magazine 13,158 -6.9 83
Stuff 12,219 -5.3 78.4
Empire 11,513 -1 85.5
GQ 10,475 -16.3 100
BBC Good Food 10,437 -3 85.2
Attitude 10,396 -18.1 Free
New Scientist – Worldwide Sales   Excluding Australasia & US/Canada 10,221 22.5 100
Slimming World Magazine 10,074 -13.6 100
MacFormat 9,636 1 92.8
Vogue 9,616 12.8 100
Total Film 9,174 -19.7 83.9
Wired 7,542 -9.3 100
Men's Health 7,255 -23.6 100
N Photo 6,697 -6.8 91.5
Time Magazine – British Isles (BI) 6,587 23 100
New Scientist – US/Canadian Sales 6,276 -2 83.7
Vanity Fair 6,236 -19.3 100
BBC Focus 6,205 43 89
National Geographic Magazine 6,011 -35.1 100
The Economist –  Middle East/Africa Edition 5,937 58.9 Free
Digital Camera Magazine 5,580 -5.7 86.8
OK! Magazine 5,505 -18.7 79.4
What Hi-Fi Sound & Vision 5,159 16.8 56
HELLO! 5,017 19.8 45.1
Cycling Plus 4,916 -15.6 85.6
Women's Health 4,598 -11 100
Grazia 4,556 8.7 79.9
Esquire 4,498 -20.5 100
Elle Decoration 4,311 -12.9 100
Lonely Planet Traveller 4,269 51.4 52.4
Cosmopolitan 4,218 -23.2 100
Car 4,136 40.6 58.3
Photo Plus 4,099 -4.4 89
New! 4,028 -10.6 78.2
Airliner World 3,997 -7.5 100
New Scientist – Australasian Sales 3,992 22.9 Free
Living etc 3,829 -6.7 100
Olive 3,637 58.4 62.9
F1 Racing (UK Edition) 3,570 -6.3 71.9
Gramophone 3,555 33.5 100
Psychologies Magazine 3,528 49.6 95.4
Red 3,450 -9.8 100
Glamour 3,310 -30.8 100
Good Housekeeping 3,276 3.6 100
Autosport 3,268 13.4 82.2
Q 3,262 36.9 74.5
Playstation Official 3,196 -2.1 90.8
SFX 3,192 -6.7 86
Investors Chronicle 3,171 -2.4 100
Elle (U.K.) 3,167 -24.7 100
What Car? 3,151 72.7 53.8
Fortune Magazine – Europe 3,061 33.3 100
BBC Gardeners' World 2,993 32 84.4
Woman & Home 2,953 -28.9 100
Four Four Two 2,912 2.1 82.6
Autocar 2,787 45.8 50
Bike 2,697 41.9 79.1
PC Gamer 2,686 -5 91.9
Practical Photography 2,661 96.2 68.7
Closer 2,644 113.1 41.2
Country Living 2,626 5.6 100
Harper's Bazaar 2,491 -0.9 100
What Mountain Bike 2,399 -20 78.7
Grand Designs 2,395 -28.6 100
Cyclist 2,372 -3.1 100
Runner's World 2,356 -8.9 100
Mountain Biking UK 2,351 -16.7 83.7
Jamie Magazine 2,343 -34.6 100
Gardens Illustrated 2,334 51.2 72.8
220 Triathlon 2,262 44 86.2
BBC Easy Cook 2,256 97.4 50.5
Heat 2,179 83.3 47.4
Tatler 2,175 2 100
Yachting World 2,129 20 100
Classic & Sports Car 2,105 28.8 51.5
Inside Soap 2,071 4.5 100
Golf Monthly 2,052 -8.4 100
PC Pilot 2,019 -1.9 100
Uncut 1,964 8.6 100
New Statesman 1,930 291.5 100
Motor Cycle News 1,896 27.8 100
Look 1,883 -30.3 100
Official Xbox 360 Magazine 1,870 9.5 77.8
BBC Sky at Night 1,866 48.1 83.9
Country Homes and Interiors 1,851 -8.1 100
Time Magazine – Southern Africa (SA) 1,835 78.7 Free
Marie Claire 1,815 -10.5 100
Yachting Monthly 1,801 19.8 100
House & Garden 1,789 7.1 100
Conde Nast Traveller 1,778 44.2 100
Ride 1,772 50.8 78.8
Homes & Gardens 1,703 -20.5 100
Airforces Monthly 1,623 -1.5 100
Today's Golfer 1,622 43.4 81.7
Digital SLR Photography 1,579 -11.7 100
What's on TV 1,560 -20.8 100
Doctor Who Magazine 1,500 -6.5 100
Prospect 1,497 7.5 100
Combat Aircraft Monthly 1,483 -0.5 100
Health & Fitness 1,476 -28 100
Digital Photo 1,470 150 52.9
Octane 1,466 5.2 100
Practical Boat Owner 1,448 0.3 100
PC Pro 1,441 -3.5 100
Computeractive 1,435 -4.5 100
Woman & Home Feel Good Food 1,433 4.5 100
Land Rover Owner International 1,419 93.6 65.1
BBC Wildlife 1,393 7.7 81.6
World Of Interiors 1,391 10.8 100
Classic Cars 1,387 158.3 43.4
Sight and Sound 1,383   100
Homes & Antiques 1,376 129 48.3
Top Sante Health & Beauty 1,373   48.5
Star 1,368 2.8 54.1
The Tablet 1,313 15.8 100
Instyle UK 1,307 -22.7 100
Motor Sport 1,291 -12 100
25 Beautiful Homes 1,271 7.7 100
Amateur Photographer 1,266 -16.7 100
Hornby Magazine 1,245 2.7 100
Cycling Weekly 1,243 9.2 100
World Soccer 1,234 -23.4 100
BBC Music Magazine 1,197 2.3 100
Performance Bikes 1,190 64.1 68.7
Ideal Home 1,156 -40.8 100
Mountain Bike Rider 1,140 8.2 100
Motor Boat & Yachting 1,103 11.1 100
Air International 1,097 -0.8 100
Men's Running 1,096 31.7 44.6
Cross Stitcher 1,085   100
BBC Countryfile Magazine 1,080 62.4 54
Rugby World 1,074 -2 100
Flypast 1,067 1.1 100
Practical Classics and Car Restorer 1,046 165.5 46
Practical Fishkeeping 1,044 68.1 72
House Beautiful 1,016 -5.6 100
Women's Running 1,010 27 55.7
Women's Fitness 985 -22.4 100
Airfix Model World 982 8.4 100
Land Rover Monthly 968 -5.2 100
Cycle Sport 933 4.8 100
Web User 932 19.6 100
You and Your Wedding 914 107.3 45.2
Style at Home 910 -21.4 100
Aeroplane Monthly 896   100
TV & Satellite Week 896 -13.8 100
Wedding Flowers 889 -9.9 100
Practical Motorhome 874 80.6 33.2
Chat 860 -35.6 100
Prima Baby 820 42.1 61.5
Your Home 808 -10.2 100
Mother and Baby 798   71.2
Reveal 796 -29.7 100
Prima 790 13.7 100
Ideal Homes Complete Guide to Xmas 762 144.2 100
Now 727 -55.4 100
Cycling Active 717 2 100
Practical Caravan 705 64 44
Perfect Wedding 697 76 51
Golf World 675   53.6
The Lady 675 55.2  
Who Do You Think You Are? 668 17.6 100
Horse & Hound 659 -24.5 100
Saga Magazine 658 -8.9 32.3
Woman 644 -32.8 100
Railway Magazine 634 8 100
Essentials 628 -15.6 100
Homebuilding & Renovating 620 -28.8 100
Woman's Own 619 -21.8 100
The Oldie 546   30.7
Country Life 495 -24.3 100
Fly Fishing & Fly-Tying 481 41.9 100
Soaplife 473 27.8 100
All About Soap 446 1.6 100
Pick Me Up 428 -29.3 100
Britain at War 417   100
The Field 407 -12.1 100
Your Family Tree 404   100
Buses Magazine 389 20.1 100
Rock Sound 385 2.1 100
Woman's Weekly 366 -17 100
Real People 344 3.9 100
Your Horse 339   77.3
Computer Shopper 335 21.4 100
TV Times 287 4.7 100
Scottish Field 286   100
Best 283 26.9 100
Conde Nast Brides 270 -61.6 100
Motorsport News 260 58.5 62.2
Angling Times 229 30.9 83.1
Period Living 226 13 100
Sporting Gun 215 -3.2 100
Wedding 188 -5.1 100
Real Homes 185 -27.7 100
The Shooting Gazette 182 -8.5 100
Anglers Mail 181 -5.7 100
HELLO! Fashion Monthly 180   100
Shooting Times & Country Magazine 167 -11.6 100
Build It 160   100
Amateur Gardening 148 0.7 100
Gurgle Magazine 74 -53.8 100
Good Homes 63 -90.1 100

 

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