Lots of digital life in the old dogs yet

It’s been suggested that, if current trends continue, the last daily
newspaper inthe US will be sold in around 35 years time. In which case,
as none other than Rupert Murdoch pointed out this week, we really need
to be getting our acts together in the digital world.

Well here’s
just a couple of indications, from Press Gazette’s pages this week,
that there are moves in the right direction. The Journal in Newcastle
has grabbed a slice of Sly Bailey’s innovation fund to develop a
paid-for digital edition on its web site.

And The Press
Association has made fundamental changes to the structure of its
newsroom to supply video packages for its customers’ web offerings.

There’s plenty of life in some of the old media dogs yet.

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