Look magazine brings out...a shoe range

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LOOK SHOEFirst we had Buzz – perfume by The Sun. Now we have The Look Shoe – which is, errr…, a range of shoes from Look magazine.

The IPC Media shopping weekly is getting in on the act after cutting a deal with retailer Office to sell their ‘luxe suede ruffle fronted’shoes from its high street stores.

The Look Shoe, which will launch later this week at a London Fashion Week event, comes in three colours – bronze, red and black – and is a snip at be £88 a pair.

Press Gazette’s prediction for the next week’s top marketing spin-off: merkins from The Economist.

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