London paper claims world's first 'bluecast'

By Dominic Ponsford

Free London business daily City AM is launching what it claims is the world's first "Bluecast" today.

The
paper is offering commuters the chance to download its daily
five-minute podcast direct to their mobile phones. They will be able to
do so via Bluetooth at Liverpool Street and Waterloo stations.

City
AM managing director Lawson Muncaster said: "Our podcast service
continues to go from strength-to-strength. Last week we topped the
iTunes business podcast chart for the first time — ahead of the FT,
WSJ,
BBC Radio 5 and BBC Radio 4 podcasts — just three months after
launching.

"We are very excited by this week's innovative launch
with Capital Spreads. It's a real innovation to bringing business news
on the go to commuters' mobiles as they head home from work."

 

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