Logo: will be distributed at high street music stores
Free music monthly Logo is increasing its print run to 100,000 in a bid to boost circulation.
The Southampton-based magazine, owned by Street Level Media and founded by a group of music journalists in 2002, reported an ABC of 68,260 for the August, September and October issues and is hoping to increase its distribution to 200,000 nationwide by the end of the year. The increase should also be apparent in the next ABC figures.
Logo managing editor Alan Downes said: “That is certainly within reach because there are a lot of outlets we could use that we aren’t using.” Copies will be distributed via music venues and high street outlets such as Virgin, HMV, Tower Records and Our Price, with each store receiving 200 copies.
Downes said the magazine was now in a position to grow its advertising base and achieve its medium-term goal of producing a 100-page issue on a regular basis.
“Everything is in place to achieve this, and as soon as we are attracting a healthy level of regular advertising we will be able to deliver,” he added.
Logo plans to expand its print run to 100,000 in the first quarter of 2004. The editorial will continue to focus on new and emerging bands, but the number of album, single and DVD reviews will increase.
Logo’s website carries 50 album reviews and 40 single releases each week, but the magazine only has space for 80 album releases in any one month. The team, which is made up of ex-NME, Mojo, Melody Maker and Independent freelances, hopes the increase in pagination will allow more space for reviews.
Logo deputy editor Matt Brown said the launch was driven by the belief there was room in the market for a high-quality free music magazine because paid-for titles were “limited” in their music coverage.
“There is still a perception that a free title is somehow less worthy than a magazine that is paid for, and this is an attitude that we intend to challenge in 2004,” he said.