Local newspapers suffer ad decline while nationals enjoy full colour boost

Local and regional newspaper publishers’ advertising revenues are suffering in an economic downturn while some nationals reap the financial benefits of going to full colour.
The Times’s media correspondent Dan Sabbagh writes today that DMGT’s regional publishing wing Northcliffe Media began the year 2 per cent down.
Newsquest, owned by US publishing giant Gannett, lost 6.5 per cent of its ad revenue while Johnston Press lost 4.3 per cent.
The national scene is doing rather better however since both DMGT and News International moved some of their titles to full-colour printing this year.
Jonathan Barnard from media buyer Publicis tells The Times there was a 12 per cent rise in colour advertising on the nationals in January.

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