Loaded founder James Brown is set to make a return to magazines by joining Men's Health as a columnist.
will chronicle his fitness drive in a new monthly column for the
Natmags men's monthly that promises to follow "his attempt to shake off
the hangover of two decades of hellraising".
The move marks
Brown's return to magazines after he sold his own publishing house I
Feel Good to Dennis in 2003. Since then, he has launched a media
consultancy, Black Ops, fronted documentaries for Bravo, and worked on
The Independent's media section last year.
Morgan Rees, Men's
Health Editor said: "After we persuaded James to be photographed
without his shirt for Men's Health's recent Fittest Men in Media
feature, we thought we could get him to bare his soul too." Men's
Health Brown said: "I have mates who work for other men's mags and they
moan to me that no-one ever seems to read their stories. With Men's
Health it's the opposite, you spend a month training for them, and have
your picture taken looking vaguely in shape and everyone and their
girlfriend's dad calls you up to say they've seen you."
Brown's first column appears in the latest issue of Men's Health, on sale from 9 October.