View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
October 6, 2005updated 22 Nov 2022 4:59pm

LJK Setright – Motoring and engineering journalist and author

By Press Gazette

Tall, sporting
long flowing locks and beard, monocle, a wide-brimmed hat and with a
Black Russian always in his cigarette holder, Leonard Setright, who has
died of cancer aged 74, presented an image that set him apart from the
motoring journalists that emerged in the 1970s.

But it was not
only his visual persona that distinguished him. LJK Setright, as he
bylined himself, was a writer whose intellectual rigour was underpinned
by an exhaustive knowledge of both engineering and classical culture.

He deployed both to impress – if not bamboozle – his audiences in such magazines as Car and Bike.

Car’s
youthful founding editor, Doug Blain, was somewhat bemused by the first
piece Setright submitted – on aeroflow dynamics – in 1970, but was
tickled by its arch prose and abundant self-confidence.

So
Setright joined a triumvirate of uniformly audacious columnists who
became, in his case for more than three decades, synonymous with the
magazine.

Setright soon established himself as an idiosyncratic,
even mischievous writer – he peppered his copy with Latin quotations
and once referred to feet as “bicrural extremities” – but his opinions
betrayed an authority that few dared challenge and many envied. His
engineering interests led to many influential books, including Some
Unusual Engines (1975), two volumes on the expensive and, of course,
eccentric Bristol marque (1974 and 1998) and With Flying Colours (1987).

Setright
was born in London, the sonof Australian emigrés. His mother Lena was a
fashion buyer and his father Henry an engineer, who invented the
Setright rotary bus-ticket machine and the Tote betting system. His
passion for all things mechanical stemmed from that childhood “when
engineers were worshipped”.He was educated at Southgate County School
in Winchmore Hill, where he developed an penchant for music and
unconventional attire. An accomplished clarinet player, he joined Ray
Potter’s five-piece jazz band, and when Setright acquired his first
car, a yellow 1920s Citroën Cloverleaf, he and Potter regularly visited
the Goodwood racing circuit, igniting another enduring enthusiasm for
the deerstalker-capped teenager.

Content from our partners
Free journalism awards for journalists under 30: Deadline today
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition

Setright studied law at London University, but hated it as a profession.

Gaining
great satisfaction, but little income as a classical musician – he
cofounded the Philharmonia Chorus in 1957 – he decided instead to
pursue journalism, and in 1960 joined the leading contemporary
magazine, Machine Age, eventually becoming editor. Then, in 1965, he
took a job in public relations for the Firestone Tyre Company – in
later life he was to be quietly involved in the development of radial
tyres at Pirelli.

He won the Gwen Salmon Trophy for automotive
photography and became a fellow of the Institute of Mechanical
Engineers in 1969, and joined the Institute of Rubber Industries in
1970.

But it was at Car that he found a natural home for his
talents. Setright was soon testing cars and motorcycles, as well as
entertainingly dissecting the finer points of their design technology
and lambasting the horrors of public transport or the bogus economics
of speed limits.

As a driver, Setright was formidably fast to the
point where at press launches Former deputy editor of the Daily Express
Columnist at Sentinel Sunday he was usually given a vehicle of his own
rather than have anyone share with him.

As Bike’s callow founding
editor, I sought him as a columnist in 1973, and while superficially
aloof, he proved a kindly, assiduously polite, even shy man.

However,
when fuelled with his favourite vintage champagnes, he was known to
pick up a clarinet and play dazzling solos with the hotel bands that
serenaded journalists on press junkets.

In 1980, tragedy struck.
His wife, Christine, a professional opera singer, drove one of his
beloved Bristols up to Scotland and committed suicide.

Setright,
seeking an abrupt change of life, moved to America, where a visit to a
Lubavitch community in Texas reaffirmed his Judaism. Embracing a devout
orthodoxy with his usual studious zeal, he became something of an
expert on schechitah, or ritual slaughter.

But, inevitably, he returned to journalism.

His
last book, Drive On! (2003), is a fascinating account of the
relationship between cars and social development, and it is ironic that
in view of what killed him, one of his last essays eloquently railed
against manufacturers that now offer non-smoking cars. “It is
refreshing,” he concluded, “that there remain stalwarts for whom
driving and smoking – two of the greatest pleasures known to man – are
not to be separated.”

He is survived by his second wife, Helen, and daughters Hilary and Anthea.

©The Guardian By Mark Williams

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network