The Liverpool Daily Post today relaunched as a weekly title – a move its publisher Trinity Mirror hopes will give the paper ‘a future as bright as its past is illustrious”.
The 100-page weekly edition is now known as the Liverpool Post, hits newsstands every Thursday and costs £1.
Trinity said that news will remain ‘central to the paper’and that the new format allows for greater in-depth analysis stories on politics, industry, education, health and human interest.
It features an extended 24-page Post Business section, a new 24-page weekly pull-out called Post Culture, and a revamped sports section aimed at providing ‘deeper analysis and incisive views on the stories behind the headlines”.
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The Post’s website, which has also been redesigned, will be updated daily, and the paper is also launching a new free daily email newsletter with links to the paper’s top stories.
Editor Mark Thomas said: ‘Throughout our 156 years, we have always been an innovative newspaper, adapting and changing to match the challenges of the times.
‘This is the next step in that evolution and the start of an exciting new chapter.”
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The switch was originally expected to result in the loss of seven editorial roles from the title’s Liverpool newsroom: two sports subs, two design subs, a news sub, a business writer and a photographer.
However, Press Gazette understands that four journalists who were threatened with redundancy have kept their jobs at the paper following negotiations between Trinity and the NUJ.
Trinity has since announced there will be no compulsory redundancies.
The latest ABC figures show the Liverpool Daily Post had an average circulation of 8,217 – of which 82.8 per cent were paid for – in the first six months of the year, down 2.1 per cent year on year.
Last month Northcliffe announced that the Torquay Herald Express, which became the first Northcliffe title to make the switch to weekly this year, had seen a 50 per cent increase in per-issue circulation.
Other Northcliffe titles that have made the switch to weekly over the last year are the Lincolnshire Echo, Exeter Express and Echo and the Scunthorpe Telegraph.
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