The Liverpool Echo today published a blank front page to kick off a month-long consultation on how the newspaper should change.
A relaunch has been promised at the end of the month and readers have been asked to tell editor Alastair Machray what they would like to see in it using the Twitter hastag #TelAli.
Machray said: "I have been a journalist for 36 years and seen many remarkable front pages. This is certainly one of them. I know it will raise eyebrows but what we are saying is that we want the people of Liverpool to tell us what they want to see in that big white space as well as in the rest of their paper.
"What is inescapable is that Liverpool has changed hugely and is unrecognisable from what it was 20 years ago. It is a city re-born, but a city with a remarkable past and without doubt an incredible future.
"We have brilliant, award-winning journalists here in our Liverpool city centre offices.
"We are proud of what we do but now we’re asking ourselves how we can do it even better and reflect the new Liverpool as well as we should.
"Regional newspapers like the Echo play a vital role in any community and therefore it’s essential the paper moves in the same direction as the city and its people.
"So I’m really keen to hear from everyone and anyone on Merseyside about what they want to read in their Echo every day – the type of news we should be reporting, the things we should be celebrating, the stories we should be telling."
Readers have also been invited to fill out a survey available in the paper and online.