Lite launch sees Standard sales plunge

Following the launch of a free lunchtime edition the Evening
Standard’s paid-for circulation has dived 11.08 per cent year on year
to 350,671 for January.
 
Associated Newspapers is now describing the Standard as a hybrid
part paid-for, part-free newspaper. And it has pointed out that the
54,947 copies of Standard Lite which are given away every day mean
total “audience” for the paper is up 16 per cent compared with December
2004.
In January 2004 the Evening Standard sold 394,387 copies per day.
 
Standard Lite is a scaled-down version of the main newspaper which
is distributed free between 11.30am and 2.30am at lunch-time in central
London.
 
For more news and analysis on newspaper circulation figures for January see Press Gazette on 18.02.04.
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