Lifestyle mag targets creative Londoners

Former Sleaze editor Neil Boorman is launching a free monthly lifestyle magazine in London called Good for Nothing.

Boorman, who will be publishing editor, claims that it will be “London’s only dedicated lifestyle magazine” aimed at fashionable young people in the central metropolis.

There will be eight editorial staff with the former editor of Sleazenation and X-ray , Stuart Turnbull, as editor.

Good For Nothing will cover trends, carry comment and detail the rough and the smooth of life in the capital, as well as running London-centric fashion and music reports.

Boorman believes the market is ready for more niche style publications following the folding of Sleaze and The Face .

“The UK style market has collapsed, information is cheap and easy via the net and broadsheets, but major publishers struggle to cater for niche interests,” he explained.

“Regional London magazines are largely listings based or marketed towards an older, society based market. This is specifically for creative workers in London – ballsy, gritty and irreverent, yet aspirational, articulate and playful.”

Initially 25,000 copies will be distributed throughout central London’s shops, bars, clubs and galleries.

“Distribution is an exact science,” added Boorman.

“The magazine won’t be just sitting around on shelves doing nothing. It will fill a yawning gap in the market for the half a million 18 to 35-year-olds employed in the capital’s creative industries.”

The first issue will be on the streets on 10 January

By Sarah Lagan

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