Liberty to distribute magazine inside other titles

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London’s famous shop Liberty has hired contract publishing company River to produce a new series of publications for it, which will be distributed inside consumer magazines and weekend broadsheet supplements.

Consultant editor and fashion editor-at-large of Grazia Melanie Rickey will be heading the publication. River said it had won the contract after pitching alongside a number of other agencies.

The glossy magazine, titled “at Liberty” will be a bi-annual 76 page 3luxury magazine3, according to River. The first issue will be launched in September
2011.

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