The Sunday Telegraph spoofed its Blair- Brown row exclusive this week by leaving out a “killer quote” from the first edition.
serialisation of City Editor Robert Peston’s book Brown’s Britain led
the news agenda with its allegation that Blair reneged on a promise to
stand aside as Prime Minister last year.
According to Peston, Brown said to Blair: “There is nothing you could say to me now that I could ever believe.”
this quote was the headline in The Sunday Telegraph’s second and third
editions it was omitted from the paper’s early print run.
Dominic Lawson said: “If we had kept that quote in the first edition
other people would have run with that – it seemed to work because a lot
of people didn’t follow us up”.