Latest Trinity Mirror relaunch includes hyperlocal community feature

The latest Trinity Mirror website relaunch is the Hounslow Chronicle in west London.

The new site was launched this week along with a redesigned masthead for the Middlesex Chronicle series newspapers, during a visit by the group’s chief executive Sly Bailey.

The site, which is being run by a new dedicated web editor, Lucy Proctor, includes the hyperlocal community blog feature pioneered by the Evening Gazette in Teesside. The feature includes local sites for Hounslow, Feltham, Isleworth and Brentford, and the publication says it intends to use the sites to reverse publish stories supplied by local bloggers back into print products.

The site launched as the Middlesex Chronicle series celebrated 150 years serving local communities. Last week, the Chronicle appeared for the first time in many years with three dedicated editions for Hounslow & Heston, Feltham, Bedfont & Hanworth and Brentford & Isleworth.

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